AMEX | CAMPAIGN DESIGN
Campaign design for American Express' major UK campaign "With Amex, there's always more". Clean, confident design across TV, outdoor, digital, social, and display channels reinforces how Amex fits naturally into daily life.
The campaign uses the card itself as a central graphic device, visually linking everyday purchases to the wide range of experiences it unlocks.
Working closely with the motion team, we helped shape a dynamic visual language that conveys endless benefits. The result is a cohesive, modern identity that connects tangible rewards with aspirational moments, consistently across all touchpoints.
The team
Creative direction: Sarah Watson, Nick O'Brien, Misha Newby, Tom Bothwell, Dominic Nazeri
Design: Peter Blake, Beli Heredero
Motion: Euan Reith
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