KTOWN | BRAND EXPERIENCE & ILLUSTRATION
Kellogg's Town is a new digital experience launched by Kellogg's across 23 European markets in 16 languages. The platform aims to enhance customer engagement through adaptable features, strategic partnerships, and seasonal events.
I was involved in concept development, as well as in developing illustrations for a some of the experiences such as Shelf Shuffle, Crafting with Coco and the NBA Challenge, showcasing Kellogg's unique brand identity and vision.
Read more about it on Campaign
The team
UX: Sara Garcia, Fabio Martinez
Creative direction: Beli Heredero
Illustration: Katie McPherson, Beli Heredero
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