RAPPORT | BRAND IDENTITY
Brand redesign for AI avatar provider Rapport. The goal of the rebrand was to modernise the brand and give it a warmer, more approachable feel, keeping it flexible enough to cover the different markets it operates in.
The expressive ‘R’ provides an immediate visual association for users, creating a distinctive wordmark and conveying an expressive nature. Our brand identifier is an extension of the expressive line used in the wordmark, this playful line loops through content replicating the pace of real conversations.
We developed a rich colour palette which utilises six core colour collaborations that offer flexibility throughout the Rapport brand landscape.
The team
Art direction: Matt Weaver
Design: Beli Heredero
Art direction: Matt Weaver
Design: Beli Heredero