Amplify | CAMPAIGN IDENTITY
Amplify 2024 is a marketing festival in Scotland, celebrating creativity and collaboration. This year’s theme focuses on how our industry can positively impact the world, using ants as symbols of teamwork, resilience, and hard work.
The campaign identity represents a wave of disruptive ideas, with a key mark that highlights different voices. CMYK color splits and playful photographic treatments reinforce the theme, creating a dynamic and energetic visual language for the festival.
The team
Creative direction: Neil Walker
Design: Peter Blake, Beli Heredero
Motion: Joe Roberts
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