FIND YOUR CALM | BRAND IDENTITY
Find Your Calm is a UK-based digital platform that connects wellness seekers with a curated network of spas and wellness centres. They were looking for a full brand design as well as a full platform build so I worked alongside Drool studio to bring the concept to life. Our strategic focus was on building a brand identity that felt both calming and human—reflecting the serenity of the spaces it represents while standing out in a digitally saturated world.​​​​​​​
A defining detail of the logo is the handwritten “your”, provided by the founders themselves. This personal touch doubles as a dynamic graphic element, weaving into social content, merchandise, and campaign executions to bring warmth, authenticity, and a sense of human connection.
The visual language is rooted in the textures and tones of wellness environments—soft, natural, and grounding. A neutral palette ensures flexibility, allowing the brand to authentically represent a wide range of partners, from urban retreats to countryside sanctuaries.
Deliverables included all brand assets, digital platform design & build, full brand guidelines as well as banners and merchandise for their launch event.
The team
Design: Beli Heredero
Creative direction & platform development: Drool Studio
Motion: Millie Sacre-Lynch
↑Back to Top